How Consumer Brands Can Connect with Customers in a Changing Retail Landscape
Harvard Business Review
AUGUST 4, 2017
Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. But brick-and-mortar retail doors are closing, especially for apparel, as shoppers take their business online.
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