Strategy Driven

APRIL 6, 2017

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. As such, a lot of companies and a lot of marketing executives are steering away from digital marketing options and heading back toward more traditional options. This is especially true with regards to direct mail strategies. Photo courtesy of Pexels.

AIDA 50

AIDA AIDAS Marketing Strategy 50

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. They need to do both, and create the right mix for their go-to-market programs.

AIDA 12

AIDA AIDAS Disintermediation CRM 12