Harvard Business Review

JUNE 7, 2012

How many are references and advocates for us? Have we engaged our references and advocates in long-term relationships? Or do we just contact them when we need something — like a sales reference, blog post, testimonial, or media interview? How often do they fail to find a suitable reference at all?

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

How many are references and advocates for us? Have we engaged our references and advocates in long-term relationships? Or do we just contact them when we need something — like a sales reference, blog post, testimonial, or media interview? How often do they fail to find a suitable reference at all?

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

MAY 19, 2016

Indeed, a 2012 Royal Society report emphasized that these “enhancements,” along with other technologies for self-enhancement, are likely to have far-reaching implications for the business world. After the study was published, media reports began to refer to Modafinil as the world’s first safe smart drug.

Ethics 14

Ethics Stress Policies Morale 14