Airlines Innovation Leadership Styles Technology 
Coaching Tip
FEBRUARY 23, 2012
Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. Sticking with Southwest Airlines, why do their flight attendants entertain their passengers? 6) Give trust away.
Harvard Business Review
JULY 22, 2016
Airline JetBlue has turned its Twitter account into a highly responsive, 24/7 customer service line. For most established players, the technology and skill gaps are intimidating, and it take years of effort to close them. .” Companies that go this route use preexisting digital platform tools to engage their networks.
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