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Three Simple Tips to Start Solving Problems in Your Business Today

Steve Farber

” So, when the team shared the key problems that were holding back progress, Conley turned to something he knew rather well: a method for innovation that originated in 1946 with Russian scientist and writer Genrich Altshuller. Since none of us exist in an ideal state, we all can use a little TRIZ. And guess what?

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The Number One Key to Innovation: Scarcity

Harvard Business Review

TRIZ , for example — a model devised by Russian inventor Genrich Altshuller — is the original empirically based method, followed by SIT (for "Systematic Inventive Thinking") and a few other updated versions of it. Of the 40 methods spelled out by the TRIZ approach, 8 involve what we would term scarcity.