Would You Wear That Company's T-Shirt in Public?
Harvard Business Review
JULY 8, 2013
But by the early 90s, Reebok was having a tough time building on top of this success, and they began looking for their next hit. We put a sign on the table, "Free T-shirts, One Per Customer," and retreated to a safe distance to film the result. Sales really took off when Cybill Shepherd wore a pair to the 1985 Emmys. Back at the No.2
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