Your New Hit Product Might Be Underpriced
Harvard Business Review
MAY 24, 2016
But in 2003, the company didn’t realize the mega hit it was about to have with the Noah’s Ark play set. Instead, Asus priced low to rapidly gain market share, but it didn’t have the supply when demand far exceeded its projections. Playmobil toys have become a staple for young children.
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