Armstrong CEO Film Marketing 
Strategy Driven
NOVEMBER 15, 2010
The same is true for any camera crews who might be filming your presentation. For example, Neil Armstrong used the six hours and forty minutes between his moon landing and first step to craft his historic statement. Use catchy words. Take time to carefully craft a few messages with catchy words.
Harvard Business Review
SEPTEMBER 13, 2013
Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC. How do the best CEOs confront that challenge? For 10 years, I worked as a consultant to John Emery, CEO of Emery Worldwide, now part of UPS.
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