Morning Advantage: Going Way Out on a Limb for Profits
Harvard Business Review
JUNE 25, 2012
Contrarian Number 1 is George Elliott, founder of a hedge fund (Naftilia Asset Management) that plans to buy nothing but stocks from – wait for it – Greece. Facebookers are thus uninterested in ads and oblivious to marketers’ brand-building efforts. As befits a Monday, we’re into contrarians this morning.
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