The 4 Dimensions of Digital Trust, Charted Across 42 Countries
Harvard Business Review
FEBRUARY 19, 2018
What these stories underscore is that our digital evolution and our productive use of new technologies rests on how well we can build digital trust. While market surveys have been the traditional means of gauging trust, decision-makers must also consider a “trust paradox”: what users say is at odds with what they do online.
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