Selling Products Is Good. Selling Projects Can Be Even Better
Harvard Business Review
OCTOBER 25, 2017
Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard. This removes any opportunity for steady, high margins over the long term. It now has around 10,000 operating projects.
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