Skip Prichard

MARCH 3, 2021

Most executives have been taught since early in their careers that they can never, under any circumstances, appear to not have all the answers. Simply speaking to our audience in a natural, unscripted fashion builds trust because it’s hard to hide. But longer form storytelling still connects with us on an emotional level.

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Brand Storytelling Trends Content 119

Harvard Business Review

NOVEMBER 24, 2015

But activating purpose is impossible without storytelling, at both the corporate and individual levels. Storytelling is a skill that leaders can — and should — hone. The next step, “us,” aims to connect these values with broader shared values of the audience — clients or employees, for example.

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Storytelling Class Motivation Simon 8

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. In response, capturing the right data has become the key capability in finding and engaging audiences. Shelve the commercial pitch in favor of authentic storytelling. They inspire. They enlighten.

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Storytelling Brand Audience Marketing 10

Harvard Business Review

DECEMBER 4, 2018

Sloppy nonsense or stellar storytelling? Analysts are data storytellers. But in more sophisticated data operations, data-driven inspiration gets flagged for proper statistical follow-up. Encourage them to grow to the heights of their chosen career (and not someone else’s). Your data will lie around useless.

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Organization Engineering Learning-by-Doing Storytelling 15