Strategy Driven

JANUARY 29, 2021

While it may take time to build an audience that will attract the attention of a potential advertiser, it is the best way to earn a profit. Typically, advertisements are sold by CPM, or cost per mille. The average rates for podcast advertising are about $18 for a 30-second CBM and $25 for a 60-second CPM.

CPM 122

CPM Advertising Audience Discount 122

Harvard Business Review

AUGUST 10, 2016

Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health or product sales. Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. Ads that miss the target audience. This matters.

Cost 8

Cost Price CPM Audience 8

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. It can even be customized to show ads for the particular products or services they looked at.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. It can even be customized to show ads for the particular products or services they looked at.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Owning the audience is an imperative. The Google search window gives it the capability to direct the distribution of audiences and thus revenues across other websites. Fourth, monetizing audiences requires analytics.

CPA 15

CPA CPM Advertising Disintermediation 15