Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Brendan Nyhan of Dartmouth and Jason Reifler of the University of Exeter have also documented an even more alarming tendency, which they call “ the backfire effect.” That means you may have more success changing minds after making your audience feel good about themselves. Repeating the myth inadvertently popularizes it.
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