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The Role of Personalization in Consumer Engagement

Strategy Driven

Personalization in Action: Real-World Examples There are a few scenarios where personalization plays a key role in engaging consumers. Capturing Consumer Insights in Real-Time To enhance customer attention, it’s crucial to gather real-time feedback directly from your audience. There’s no marketing like word-of-mouth marketing.

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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits – regardless of the size of your marketing budget or the time you have to devote to it. Direct and indirect marketing. Word-of-mouth marketing.

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How to Successfully Rebrand Your Business Through Social Media

Strategy Driven

Test various profiles, taglines and marketing materials to determine what your audience loves and what they hate. For example, make sure the Twitter handle that matches your new brand name is available before you tell people this is what you’ll be using. Prepare Your Audience. Stake Your Claim.

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