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The Role of Personalization in Consumer Engagement

Strategy Driven

Personalization in Action: Real-World Examples There are a few scenarios where personalization plays a key role in engaging consumers. Capturing Consumer Insights in Real-Time To enhance customer attention, it’s crucial to gather real-time feedback directly from your audience. There’s no marketing like word-of-mouth marketing.

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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. 30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business by Susan Gunelius. Direct and indirect marketing. Word-of-mouth marketing.