Automotive Ethics Marketing Project 
Coaching Tip
APRIL 27, 2012
Bob Lutz former Vice Chairman of General Motors, president of Chrysler, as well as an executive at both Ford and BMW, conceived the Chevy Volt as his last automotive project. In The New York Times of April 22, 2012, a former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance.
Marshall Goldsmith
FEBRUARY 8, 2018
I am very excited to announce the selection of the 100 Coaches in our pay-it-forward project! For those of you who haven’t heard of the project, here is a little back story. I made a 30-second video about the project for LinkedIn. Three iconic leaders inspired the 100 Coaches project. 100 COACHES. Corporate CEOs.
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