B2B B2C Business Objectives Operations 
Harvard Business Review
JULY 19, 2017
There are three main steps: Set goals that tie back to business objectives. Setting goals with a cross-functional team that tie back to business objectives is a critical step to any undertaking, and AI is no exception. These are amazing technologies with great promise for any level of executive in any B2C or B2B company.
Miles Anthony Smith
NOVEMBER 7, 2019
TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.
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