B2B B2C Hotels Operations 
Harvard Business Review
MAY 6, 2013
You must move from B2C to B2B, or vice versa. Beside each operator was a large pile of partially assembled furniture. When Avon Products decided they wanted to create a world-class help desk for their agents, they compared themselves to a company known for its superior service: the Four Seasons Hotel.
Harvard Business Review
OCTOBER 30, 2014
Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing.
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