Harvard Business Review

JUNE 21, 2012

Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. For the most part, they haven't yet developed the skills necessary to build such genuine engagement. Using advocacy to improve demand generation.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa. You must slash the price of your product or service by 50%.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

JULY 29, 2015

It may be a long time before cloud transportation companies offer anywhere near the same variety that ownership can confer. In software, these network effects help draw new developers and consumers to a given platform, simplify application deployment and service, and streamline the act of finding relevant talent.

Industry 8

Industry Transportation Automotive Software 8