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Santa Claus and Google. The same or just a coincidence?

Strategy Driven

You have to be ethical all the time. The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Like Santa Claus, mother Google keeps track of you all year long. You can’t just all of a sudden become nicer at Christmastime! You have to be nice all the time.