Six Disciplines

JANUARY 28, 2011

According to a new report by Forrester Research , only 8% of B2B (business-to-business) companies surveyed by Forrester Research said they have tight alignment between sales and marketing. The greatest obstacles to achieving tighter alignment between sales and marketing? and 45% said "not enough time".

Forrester 101

Forrester Marketing B2B Short-term 101

Harvard Business Review

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. Conversations focus mainly on negotiating price and payment terms. This shift in behavior has several implications for B2B value propositions. nicholas blechman for hbr.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8