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How to Find New Competitive Knowledge in Social Media

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. Ideally, they should be customized for each executive, but time constraints prohibit intelligence teams from meeting individual needs. Micropublish. Intelligence reports are tricky.

Media 15
Media How To B2C SWOT 15
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A New Model for Innovation in Big Companies

Harvard Business Review

NOVEMBER 19, 2013

Masala also wanted everything to happen quickly — for the teams to work within very tight time and budget constraints, produce fast results, quantitatively analyze them, and to help Kuoni make the decisions required to take the ideas forward. Constraints encourage them to focus on their existing advantages and remain experimental.

Innovation 9
Innovation Company Entrepreneur Constraint 9
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