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SMS Marketing Trends 2021

Strategy Driven

Well, the amount of SMS used by B2B is always lesser than B2C. You may schedule product demos and webinars, as well as answer FAQ’s that provides limited time offers. B2B SMS marketing is on the rise: B2B marketing uses SMS for interacting with the customers and it’s in rise in 2021. About the Author.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans.

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You Found Your Product-Market Fit. Now What?

Harvard Business Review

You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. a third sales model has emerged which I''ll call "Developer Driven". 3) Developer Driven Sales.

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The Social Cost of Bad Online Marketing

Harvard Business Review

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

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