B2C Leadership Operations Project 
Harvard Business Review
APRIL 18, 2011
The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them? Consider one example.
Harvard Business Review
DECEMBER 13, 2017
” Self-awareness: PMs must be self-aware so as to remain objective and avoid projecting their own preferences onto users of their products. Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). and of course the compensation and benefits.
Expert insights. Personalized for you.
15 
Let's personalize your content