On Creative Accounting: Two Creativity Myths
Harvard Business Review
NOVEMBER 29, 2010
Wall Street's " financial innovations " of recent years seem to have given creativity a bad name. As long as the new ideas cohere with ethical standards, and generally accepted accounting principles ( GAAP ), they can yield immense benefits. Consider " The Balanced Scorecard." The Balanced Scorecard's primary form of novelty is that it takes into account the intangible assets that are so crucial for information-age companies.