Making Room for Reflection Is a Strategic Imperative
Harvard Business Review
NOVEMBER 24, 2010
For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough. But you might get a tiny bit closer. And its those small steps that count.
15 
Let's personalize your content