Coaching Tip
DECEMBER 24, 2010
Emulating competitors and pursuing industry benchmarks rather than seeking differentiation. Bringing on more fixed assets, instead of building market-leading capabilities. Hedging bets with multiple options, which reinforces complexity and raises costs.
Strategy Driven
MARCH 18, 2011
These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. Assets are important, but they are, increasingly, table stakes in most competitive industries; everyone in the game has them.
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