Women on Business

JANUARY 17, 2011

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

APRIL 17, 2013

Benchmark Your Feedback Step 8. So develop a spreadsheet of all of your industry trade publications and identify press contacts who cover topics related to your business. Seek to send out a press release once a month (as a long term goal). Design a Prospect Debrief Questionnaire Step 5.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

FEBRUARY 3, 2012

Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Your key management team is dynamic, in terms of business issues. Benchmarks for measurement. Complete generic press kits. Formula press releases and features, which can be locally customized.

Positioning 50

Positioning Company Strategic Planning Guidelines 50