article thumbnail

Going Wonka: 5 Steps To Building An Effective (and World Changing) Idea Factory

Terry Starbucker

This morning I was in a hotel room in San Antonio, Texas (where I’m attending a wedding later this evening) and as I was flipping through the channels on the TV looking for a news update I stumbled across something else that couldn’t escape my attention. Want to change the world? There’s nothing to it. It was Willy Wonka.