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How to Develop a Radical Product Thinking Mindset

Skip Prichard

For years, we had learned that a good vision is a BHAG (a Big Hairy Audacious Goal) and that it should be a short, memorable slogan. But in the RPT way, you can systematically engineer the culture your team needs to fuel innovation, i.e., you can be vision-driven about changing your culture. Managing up.

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Q&A With Millennial CEO And Book Author Rick Lindquist

Eric Jacobson

Third, figure out what you are all deeply passionate about, what you can be the best in the world at, and what drives your economic engine. The intersection of these three circles is your BHAG, or big hairy audacious goal, The BAHG forms the basis for your company’s great opportunity. Fifth, use technology to accelerate momentum.

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