Leading Blog

JUNE 18, 2020

A Jus Cause must be for something (affirmative and optimistic), inclusive (open to all those who would like to contribute), service-oriented (for the primary benefit of others), resilient (able to endure political, technological and cultural change), idealistic (big, bold and ultimately unachievable). A Just Cause is more than a goal.

BHAG 376

BHAG Simon Goal Open-book 376

The Empowered Buisness

JANUARY 26, 2016

QUESTION 1: What is your BHAG? BHAG stands for Big Hairy Audacious Goal , a concept introduced by Jim Collins in his book, “Built to Last.” The best definition that I seen is that a BHAG is a statement of strategic intent. Starbuck’s BHAG is to overtake Coke as the world’s leading brand. QUESTION 2: For what purpose ….?

BHAG 100

BHAG Leadership Goal Motivation 100

Eric Jacobson

OCTOBER 8, 2015

I’m so lucky to be able to lead (and be led by) a team of great people who share my number motivation: Zane Benefits’ mission to level the playing field for small businesses. The intersection of these three circles is your BHAG, or big hairy audacious goal, The BAHG forms the basis for your company’s great opportunity. I love my job.

CEO 50

CEO Books Insurance BHAG 50