Why You Should Care About The Revenue Forecast
The Idolbuster
JANUARY 15, 2013
I heard a cautionary tale from “George” the former VP of marketing at a mid-sized biotechnology company about how a bogus forecast helped propagate a disaster. But “ready for customers” is exactly what the CEO wanted to hear. Bad management? He was a Scorpion , a “visionary” who felt that the technology should sell itself.
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