Harvard Business Review

JANUARY 15, 2014

When is it possible to predict a product’s success? And products that are more successful than predicted can be even worse: we’re unable to deliver to customers, both losing potential revenue and compromising our reputation for other products as well. Is market performance predictable for a specific product or class of products?

Black-Scholes 8

Black-Scholes Productivity Products CAPM 8

Harvard Business Review

SEPTEMBER 17, 2012

This was the insight that made Michael Greenbaum, Edmund and Williams O'Connor — the fathers of modern financial derivatives — so successful. Any fool, or mortgage banker, can use a spreadsheet and calculate a Black-Scholes equation.

Black-Scholes 15

Black-Scholes Software Tools Information 15

Harvard Business Review

JUNE 9, 2011

He and two other economists created the trading process called Black-Scholes that impacted the ways financial markets were informed and influenced. No matter how successful we are and how many goals we achieve, this trap causes us to recalibrate our accomplishments and reset the bar for how we define success.

Merton 14

Merton Black-Scholes Welch Organizational Behavior 14

Harvard Business Review

SEPTEMBER 29, 2014

Two well-known companies have also made auctions famous, and economists have played central roles in the success of each. Many economists since have been hired by the U.S. and other governments to help them design these often complicated auctions and by telecommunications companies trying to figure out the best strategies for bidding.

Strategy 11

Strategy Black-Scholes Airlines Price 11