Customer Disloyalty and Business as We Shift Toward Subjectivity
First Friday Book Synopsis
FEBRUARY 20, 2012
I had three different people recommend a book to me last week. The book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sheth is about a lot of things, especially the power of passion and purpose in business. Randy's blog entries customer disloyalty customer loyalty David B. Sheth Jeffrey Swartz passion purpose Rajendra S.