Customer Disloyalty and Business as We Shift Toward Subjectivity

First Friday Book Synopsis

I had three different people recommend a book to me last week. The book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sheth is about a lot of things, especially the power of passion and purpose in business. Randy's blog entries customer disloyalty customer loyalty David B. Sheth Jeffrey Swartz passion purpose Rajendra S.

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