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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

2) Offer your employees a nontraditional career path that is based on their contributions and value-based behaviors, and not on their age or credentials. Not only does this approach ensure that employees give their best to the project, but it also provides opportunities for career growth based on smarts and competence, not on credentials.

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Discover How You Can Benefit from Content Marketing

Women on Business

They reach out and communicate with you via social web conversations, and in time, they become loyal brand advocates who talk about your brand, creating a form of word-of-mouth marketing that business owners could only dream about years ago. Content can help you build your business, your brand, and your career.

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