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Blue Ocean Strategy

Chemicals

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The Founder of Dogfish Head on Flouting a 500-Year-Old Beer Law

Harvard Business Review

MAY 5, 2016

“In all cities and markets and in the countryside,” the Reinheitsgebot reads, “only barley, hops, and water may be used for brewing beer.” But experts think the law was really about protecting markets, not consumers. Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy.

Blue Ocean Strategy

Blue Ocean Strategy Library Chemicals Hotels

Identify Blue Oceans by Mapping Your Product Portfolio

Harvard Business Review

FEBRUARY 12, 2015

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). That is, incremental improvements in existing market space, like a pasta company introducing a new line of gluten-free pasta.

Productivity

Productivity Products Blue Ocean Strategy Price

Leadership Digital

The Founder of Dogfish Head on Flouting a 500-Year-Old Beer Law

Identify Blue Oceans by Mapping Your Product Portfolio

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