Megastores Want to Be Like Mom-and-Pop Shops… Sort Of
Harvard Business Review
OCTOBER 24, 2013
To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach. But at a global multi-billion dollar chain, that takes more than just sending out an email asking staff to emphasize their local roots. Marketing Operations Retail'
9 
Let's personalize your content