Remove Bond Remove Development Remove Efficiency Remove Forrester
article thumbnail

Artificial Persuasion: The Invisible Brand

Leading Blog

Most of the time, it serves us well enhancing our lives and improving efficiency, and we welcome it. A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”.

Brand 276