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UNCTAD Report Argues For A New Approach To Tackling Financial Crisis

The Horizons Tracker

A paper from the UN Conference on Trade and Development (UNCTAD) argues that this monetary and fiscal policy could make the global recession worse and inflict damage that exceeds that seen during both the financial crisis of 2008 and the Covid pandemic. There’s still time to step back from the edge of recession,” the authors explain.

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CMOs and CEOs Can Work Better Together

Harvard Business Review

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. In our experience, there are specific steps CEOs and CMOs can take to develop a working relationship that is dynamic and useful. Make the CMO the “bonding agent” that connects the organization.

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