How Do Consumers Choose in a World of Automated Ordering?
Harvard Business Review
MAY 25, 2018
” The Danger of Disintermediation. Frictionless commerce will test the emotional bonds that make consumers loyal to established brands. P&L and brand groupings that optimized efficiency in the age of mass production and mass marketing often make it impossible for companies to nimbly react to consumer desires.
Let's personalize your content