Frank Sonnenberg Online
APRIL 25, 2023
In today’s competitive business environment, it’s important that business leaders take a few minutes to consider what turns your customers off? Everything you say and do will strengthen or weaken the bond of trust. [pinit count=”horizontal”] What Turns Customers Off? Appearances. Character matters!
Harvard Business Review
JUNE 17, 2015
By shifting the customer into a more calculated and methodical mind-set, algorithm-based marketing minimizes opportunities for forming emotional bonds and limits the range of customer actions — to the marketer’s detriment. They arouse suspicion and can easily backfire. How should marketers solve these problems?
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