James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
Research by Eva A. The second is reverse product placement, an innovative way of launching new brands that can protect the integrity of the show and respect the empowerment of the imaginative consumer. If, say, James Bond is wearing a shirt you like, you will be able to buy it immediately. Audiences are increasingly skeptical.
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