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How to Brand a Next-Generation Product - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business Review

MAY 3, 2016

But with James Bond movies, there’s no reason to expect that the latest Bond movie [Quantum of Solace] has anything to do with the previous Bond movie [Casino Royale]. Leading Innovation Is the Art of Creating “Collective Genius” The Outside-In Approach to Customer Service. So it gives you added freedom.

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Sustainability in Financial Services Is Not About Being Green

Harvard Business Review

MAY 15, 2013

Not surprisingly, as Jean Rogers, the Executive Director of the Sustainability Accounting Standards Board (SASB), points out in a Greenbiz blog , "It''s no surprise that banks and financial sectors are the institutions least trusted by U.S. environmental, social, and governance — or ESG) performance.

Banking 8
Banking Licensing Finance Insurance 8
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