Harvard Business Review

MAY 3, 2016

” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. So it gives you added freedom. And then came Windows 7.

Brand 9

Brand Education Productivity Products 9

Harvard Business Review

AUGUST 12, 2013

Or at least the market''s. Last week Ackman wrote (and leaked) pair of letters in which he pushed for quicker action in finding a permanent replacement for Ullman and demanded the resignation of board chairman Tom Engibous. Which is more than be said of a lot of other financial-market endeavors. But he''s doing God''s work.

Hedge 8

Hedge Short-term Long-term Finance 8

Harvard Business Review

MAY 4, 2012

But I also like it because it captures one fundamental obstacle to innovation that all would-be disruptors must be prepared to face: the potentially hostile response of incumbents who don't want to see their market advantages threatened. To make such requests, you're going to need to have built a hell of a personal bond.

Innovation 15

Innovation Definition Entrepreneur Resistance 15