Megastores Want to Be Like Mom-and-Pop Shops… Sort Of
Harvard Business Review
OCTOBER 24, 2013
In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize.
Let's personalize your content