Megastores Want to Be Like Mom-and-Pop Shops… Sort Of
Harvard Business Review
OCTOBER 24, 2013
In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach. Marketing Operations Retail'
9 
Let's personalize your content