ROAR! : A book review by Bob Morris
First Friday Book Synopsis
MAY 2, 2011
Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner John Wiley & Sons (2010) How to “break through all that noise and visual stimulation to get to the core of the customer” What we have here is another business fable, a very popular sub-genre for business book authors [.]. ROAR!
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