Bottom-up CFO Cost of Capital Technology 
Harvard Business Review
OCTOBER 15, 2013
When resources are allocated from the bottom up instead of from the top down, they get out of sync with what the senior team is trying to accomplish. As Keith Sherin, then GE’s CFO put it, “This is where the growth is. Today most if not all industries are impacted by digitization—mobile technology, big data, and the like.
Harvard Business Review
OCTOBER 11, 2013
Densmor, Terranola’s CFO, saw those words on Twitter about one minute after Hughes had uttered them. spoke up. “We As CFO, A.J. was painfully aware of the consequences of the stock slide, which now amounted to 20% from the peak, with no bottom in sight. ExSolv claimed to have a technology for extracting oil from sand.
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