The $2,000 Car
Harvard Business Review
MARCH 12, 2012
Companies such as GE, Deere & Company, P&G, PepsiCo, Unilever, and Nestle already get it, and have a huge jump on their competitors, bringing their emerging market innovations "back home" to their home markets. Phase 2: Glocalization. But Phase 2 is woefully inadequate to capture opportunities in the middle and bottom of the pyramid.
Let's personalize your content